The size of the global luxury market is growing rapidly every year, and as overseas travel restrictions continue due to the Covid-19 pandemic, demand for luxury goods is concentrated in department stores, and it is analyzed by industry experts that there is a strong tendency to consume in retaliation. . The continued growth of the luxury market is analyzed as the main reasons for the rise of the MZ generation as a major consumer group as a new luxury business trend, intensified competition in online platforms including SNS, and the revitalization of the resale market.
MEFLEX sets the MZ generation, which is rapidly emerging as such a major consumption class, as its main target, and intends to focus on resolving the consumption needs most desired by the MZ generation.
