WetHub looks to empower, protect and elevate the livelihood of creators by building the most advanced Adults Crypto platform.
1. Introduction
Social media platforms are innovating their business models to improve engagement of both
viewers and content creators. To engage creators in developing high quality content that will drive
viewership, platforms are increasingly facilitating methods for creators to be paid for their work
through a variety of different monetization models.
The workforce across all industries has started recognizing the benefits of joining the gig economy
but there are still some concerns and issues that need to be addressed and resolved.
Some platforms, such as YouTube and TikTok, have created programs to pay creators in
proportion to the views on their content, while others like Twitch, Patreon, and OnlyFans leverage
a subscriber model in which fans pay creators directly through subscriptions, tips and gifts. With
over 1.5 million content creators, OnlyFans is one of the fastest growing subscription-based social
media platforms. The platform is primarily associated with sexual content. Thus, OnlyFans
creators are uniquely positioned at the intersection of professional social media content creation
and sex work. But despite its vast popularity, not only this site, but also the gig economy is
struggling with issues: Lack of payment platforms, Cultural and regulatory challenges...
The experiences of creators on these platforms have a deep impact on the success of the platform.
With the rise of Web3, along with the explosive growth of cryptocurrency payments. The adult
industry has found its way. And we will begin this journey with WetHub.
2. The Gig economy
2.1. Content Creators
Prior work has studied and investigated people’s motivations to recreationally and professionally
create digital con- tent. Prior work finds that recreational creators have a variety of motivations,
including a desire for self-expression, recognition, to promote ideas, to help or inspire others and/or
to build community. Creators may become professional creators – that is, monetize their creation,
by happenstance or more intentionally, driven by entrepreneurial spirit, a desire to generate their
own “media brands”, to influence others, or to become famous.
Prior work on motivations behind online video content creation on services such as YouTube and
Twitch suggests that enjoyment and socialisation are more significant drivers for content creation
than income and reputation. In contrast to platforms such as YouTube, creators on OnlyFans do
not have the affordances to attract fans from the platform itself. In order to succeed, creators must
promote themselves and their content on other social media platforms. Hence, OnlyFans creators
