Animoca Brands Acquires a Majority Stake in Pixelynx

Animoca Brands has acquired a majority stake in Pixelynx, a music metaverse gaming platform company. Previously, Animoca Brands led a $4.5 million seed round of funding for Pixelynx in November 2021.

Pixelynx was founded by Joel Zimmerman, Richie Hawtin, and other industry professionals. Zimmerman and Hawtin, appearing respectively as deadmau5 and Plastikman, are electronic musicians and DJs. Earlier this year Pixelynx announced their first AR experience, Elynxir, an AR music experience powered by Niantic Lightship.

It is reported that Animoca Brands plans to acquire more studios, infrastructure and technology within the music industry with an eye towards the future.