Dubai Virtual Assets Regulatory Authority Launches Guidelines for Marketing and Promoting Crypto

The Dubai Virtual Assets Regulatory Authority has launched guidelines for marketing and promoting crypto. Guidelines further detail the obligations of Dubai licensed virtual assets service providers and any advertising platforms that are positioning virtual assets content across traditional and new-age media channels for the Dubai market, to ensure factual accuracy, explicitly demonstrate any promotional intent, and in no way mislead on the guaranteed nature of their returns. It should be noted that any form of outreach that includes awareness building, investor solicitation, customer engagement, and others fall under the VARA guidelines.