Google Acquires Twitter-Backed AI Avatar Startup Alter for $100 Million

Google has acquired Alter, an artificial intelligence (AI) avatar startup that helps creators and brands express their virtual identity, for about $100 million. It is said that the acquisition was completed about two months ago, but neither of the companies disclosed it to the public.

Alter started its life as Facemoji, a platform that offered plug-and-play tech to help game and app developers put avatar systems into their apps. The startup received $3 million in seed funding from investors including Play Ventures, Roosh Ventures and Twitter.