Marni Launches Digital Experience 'Wearweare'

Italian fashion brand Marni, part of the OTB Group, has teamed up with digital design specialist Future Corp and multiplatform AnamXR to launch WearWeAre, a metaverse platform that plans to bring Marni's Spring/Summer 22 collection to the online world. Through the Wearweare experience, users are able to interact with looks from its runway show that have been translated into a 3D lookbook, augmented reality (AR) interface and an immersive, metaverse-inspired environment.