Warner Bros. is releasing NFTs for its iconic 2001 film “Lord of the Rings: Fellowship of the Ring,” at web3.wb.com. Web3 company Eluvio developed the NFTs and is hosting them, along with all the content data, via its Ethereum-compatible Content Fabric blockchain.
While these NFTs aren’t promising holders any kind of commercial usage rights, each NFT include a 4K copy of the film, hours of bonus behind the scenes footage, lots of behind the scenes stills, and exclusive AR collectible assets inspired by the film. A single “Lord of the Rings” NFT gives the holder a license to view the film footage in the same way that buying a BluRay DVD might.
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Traditional Industry