$DNS is the utility token on Ethereum of Dot Names which is a multichain decentralized name service. A dotName is a digital identity that can be used to store anything. This includes bios, personal info, or specific information. The possibilities are endless. And all this data is owned and controlled by you, and cannot be used, modified or sold without your permission.
The primary purpose of the Dotnames name service is to translate an alphanumeric address to an alias that is user-friendly and meaningful into a Arbitrum address and vice versa. This translation should be consistent across the globe, so that all participants on the blockchain have the same address associated with an alias.