The Red Token ECONOMY project was launched by FIDA, Inc. and TOKYO ESPORTS GATE, Inc..This project aims to create an unparalleled entertainment platform that radiates from the heart of Tokyo to the physical and digital worlds - bringing Japan's gaming spirit to its peers around the world.
It has 3 sub-projects:
- It launched Japan's largest esports park, RED° Tokyo Tower, at one of Japan's most iconic landmarks, where professional players, creators, entertainers and fans from across the world can come together.
- The RED° Metaverse Project is building a limitless online world in collaboration with global creators assembled in coordination with REDº TOKYO TOWER.
- RED° is developing multiple original content properties and collaborating with top brands and creators to bring engaging entertainment experiences to meet the global demand for unique Japanese content.