RefToken is a performance marketing (aka affiliate marketing) tracking platform that independently tracks, attributes, and pays affiliates for promoting online businesses in a transparent and decentralised manner. RefToken will primarily target merchants and affiliates in the casino, poker, prediction market, ICO, trading and other high user value verticals. The platform is being built in a product agnostic manner.
RefToken aims to connect DAP developers with marketers and publishers that are best poised to deliver real user base growth via a trustless performance based instant payment structure secured against a smart contract, thereby sidestepping the issues of ad fraud that Google has described as the single “largest threat to the internet economy”.
