Gucci Creates Metaverse Hub Gucci Vault Land in The Sandbox

Luxury brand Gucci announced the creation of Gucci Vault Land, a metaverse hub in The Sandbox. Gucci Vault Land went live on October 27th and will remain open through November 9th. The virtual plot will be central to Gucci's web3 strategy, which features among others, a garden concept, Gucci’s vintage pieces that will be on display and not available for purchase, and NFTs.

Gucci has become the first major fashion brand to have a space dedicated to web3 products on The Sandbox's metaverse. The luxury fashion brand first purchased a digital plot on The Sandbox in February.